{"id":6418,"date":"2023-11-06T14:46:19","date_gmt":"2023-11-06T14:46:19","guid":{"rendered":"https:\/\/www.depaul.org.uk\/?post_type=press&#038;p=6418"},"modified":"2023-11-06T15:11:56","modified_gmt":"2023-11-06T15:11:56","slug":"big-brother-inspired-audition-advert-lays-bare-the-reality-for-many-young-people-at-risk-of-homelessness","status":"publish","type":"press","link":"https:\/\/www.depaul.org.uk\/press\/big-brother-inspired-audition-advert-lays-bare-the-reality-for-many-young-people-at-risk-of-homelessness\/","title":{"rendered":"Big Brother inspired \u2018audition\u2019 advert lays bare the reality for many young people at risk of homelessness\u00a0"},"content":{"rendered":"<section id=\"content-full-width-block_f4c1f7e7ac6d9251ba696cce86d225dd\" class=\"web-block content-full-width\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"inner  reduced \">\n            <p><span data-contrast=\"auto\">Following Big Brother\u2019s return to our screens on ITVX, homelessness charity Depaul<\/span><span data-contrast=\"none\"> UK <\/span><span data-contrast=\"auto\">is launching a unique televised campaign titled \u2018House Auditions\u2019, to drive awareness of its vital emergency accommodation service, called <\/span><a href=\"https:\/\/www.depaul.org.uk\/nightstop\/\"><span data-contrast=\"none\">Nightstop<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><b><span data-contrast=\"auto\">You can view the films here:\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Lisa:\u202f<\/span><a href=\"https:\/\/youtu.be\/Y1_zvDuTHEs\"><span data-contrast=\"auto\">https:\/\/youtu.be\/Y1_zvDuTHEs<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Marcus:\u202f<\/span><a href=\"https:\/\/youtu.be\/Gguw2Td0GJQ\"><span data-contrast=\"auto\">https:\/\/youtu.be\/Gguw2Td0GJQ<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Launching today (Monday 6 November) for one week, the advertising campaign will run across ITVX to coincide with the programming of Big Brother and aims to personify homelessness through emotive portrayals of the realities for many young people at risk of homelessness across the UK<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This winter, the charity has warned of extraordinary risks to young people facing homelessness, as it revealed that in the first six months of this year, there was a 30% increase in referrals to Nightstop.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">It\u2019s a unique service for young people at risk of homelessness and is entirely dependent on volunteers, who open their homes for the night while Depaul UK staff quickly work to find them settled and long-term accommodation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The charity said that the combined impact of increased debt, spiralling bills, and low incomes could lead to conflict in households, which exacerbates family and relationship breakdowns, one of the key causes behind the increase.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">It\u2019s estimated that around 129,000 16\u201325-year-olds are homeless* or at risk of<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">homelessness but Depaul UK warn that the figures could be significantly higher as homelessness is often hidden.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The campaign, called \u2018House Auditions\u2019 shows a face of homelessness that an audience can truly connect with. Each of the films begin in a similar vein to the Big Brother audition tapes as young people explain why they would make a good housemate.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As the films progress, we see more of the background and environments; a run-down house or tent, carving out these young people\u2019s personal situations. Instantly recognisable, these \u2018tapes\u2019 tap into the pop culture minds of a generation, juxtaposing the happy, jovial people asking to be accepted into the Big Brother house with the thousands of young people at risk of homelessness, and who need a safe place to stay.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These tapes signpost viewers to Nightstop, Depau<\/span><span data-contrast=\"none\">l UK\u2019s <\/span><span data-contrast=\"auto\">flagship mission that asks volunteers to open their homes to young people who need a safe place to stay for the night.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nightstop currently operates through different communities and charities in more than <\/span><span data-contrast=\"none\">23<\/span><span data-contrast=\"auto\"> locations across the UK. In 2022, 621 young people were provided with safe accommodation across the network, with 7,522 safe nights provided for young people.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Kristina Hedderly-Perez, Executive Director of Fundraising &amp; Communications at Depaul <\/span><\/b><b><span data-contrast=\"none\">UK<\/span><\/b><b><span data-contrast=\"auto\">,<\/span><\/b> <b><span data-contrast=\"auto\">said:<\/span><\/b><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cWinter is a key time for tackling homelessness, and we are currently seeing huge numbers of young people who don\u2019t have access to a safe place to sleep for the night. We want to raise awareness of this and encourage those who can open their hearts and their homes through our Nightstop programme \u2013 helping to provide safe accommodation for those most vulnerable at this time of year. Publicis\u2022Poke have used their creative compassion to generate a campaign that we are sure will drive awareness of this very important cause\u201d.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Rhys Hughes and Barret Helander, Senior Creatives at Publicis\u2022Poke, said<\/span><\/b><span data-contrast=\"auto\">:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">\u201cWe wanted to drive awareness of the scale of youth homelessness whilst showcasing the amazing work Nightstop continues to do around the UK. It has been a privilege to work with such talented people, and in partnership with such an iconic show, to help bring such an important issue and service to light\u201d.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Depaul UK\u2019s campaign is running at the same time as the charity&#8217;s winter appeal featuring Nightstop. To find out more please visit Depaul.org.uk\/appeal<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n\n            <\/div>\n        <\/div>\n    <\/div>\n\n            <div class=\"page-tear--bottom \">\n<svg width=\"2880\" height=\"52\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\"><path d=\"M1440 0H0v14.818h3.252l2.759-1.438h11.084L22.2 8.867h26.635l4.208 2.693h6.804l3.217-3.343h3.17l1.24 1.64h1.494l2.224-1.64 3.295-.816 3.58 3.224 7.352-3.224h12.028l2.746 3.224 3.155-1.758 27.406 10.493 3.79 2.165 2.374-.772h7.758l2.1 1.826 2.708.942 3.536-1.996h8.075l3.35 3.612h8.069l7.448-5.777 1.395 2.165h3.084l1.663-2.165 5.339-.702 5.88 7.342h5.223l3.599-2.479 9.503.965L218.383 26l3.691 1.23 5.156-6.477 7.74 4.384h5.72l-.988-8.166 4.666-1.42 4.633 2.277 4.853-1.555 9.874-4.713 3.503 3.258 15.571 1.455 6.96-1.455 5.414 1.455 5.235-.723 5.938 2.278 1.568-2.278 2.164.723 1.222-2.174h10.73l6.944 4.559h4.466l5.874 2.095 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